About Us

WE TURN BUSINESS GOALS INTO TARGETED MARKETING AND COMMUNICATION PROGRAMS

Welcome to eWise Communications.  We are a marketing and communications firm focused on buyer-centric programs that elevate brands, sharpen messaging, launch products, pinpoint campaigns, boost awareness and unlock opportunities within your target audience.

We communicate through words and design – implementing modern verbal and visual marketing approaches that organize, package, and showcase your solutions quickly and effectively.

Headquartered in Atlanta, Georgia, our strategic location has enabled us to coordinate local, regional, national and international marketing programs with the personalized attention needed to trigger growth.

 

Why eWise?

WE TARGET GROWTH

We believe in marketing with purpose. Whether building brands, launching campaigns, or supporting custom communication needs, we prioritize and develop the right programs that will activate your target audiences and jump-start growth.  After all, we’re business people just like you.

arrow2

 

Our Recent Marketing Metrics

WE TAKE MARKETING ROI VERY SERIOUSLY.
SOME OF OUR LATEST FIGURES.

eWise Communications

Our Services

YOU DON’T NEED EVERYTHING, YOU NEED THE RIGHT THINGS.

First we listen. Then we take our services and customize them to help you reach your business goals.

  • Strategic Marketing & Communications

    We develop strategic and tactical go-to-market plans that outline the marketing efforts needed to activate your target audience and strengthen your brand.

  • Brand Development

    We translate your organization’s goals and objectives into a signature look and messaging framework that powerfully defines you in the marketplace.

  • Product Launch

    We develop high-impact and differentiating messaging, design, and promotional pieces that package and jumpstart visibility and sales with your target audience.

  • On-Going Communications

    We provide custom content development for everything from websites and digital marketing campaigns to public relations and event-related efforts that will engage your target buyers.

  • Buyer & Target Market Research

    We develop buyer and target market profiles that outline decision-making processes, define purchase paths, and capture market insights in order to focus sales and marketing efforts.

  • International Marketing

    We develop culturally-sensitive and multilingual marketing programs for companies reaching out to diverse groups or expanding into the US, EMEA, APAC or LATAM market.

  • Marketing & Communications Campaign

    We develop marketing and communication campaigns that integrate everything from digital and media relations initiatives to sales and channel partner training  to activate growth.

  • Target Marketing Training

    We believe all companies have the potential to sharpen their targeting abilities. To foster this, we provide on-site training of target marketing best practices for you and your team.

  • Internal Communications

    We strengthen your company from the inside out by defining corporate culture in a manner that boosts internal morale, increases retention, fosters productivity, and enhances your brand.

Our Work

TARGET MARKETING AND COMMUNICATIONS CASE STUDIES

It is an honor to be on a business journey with our clients.

buyer research

MEDA Pharmaceuticals

MidNite Buyer Research & Messaging

...

buyer research

MEDA Pharmaceuticals

MidNite Buyer Research & Messaging

Situation

Meda Pharmaceuticals wanted to relaunch MidNite –a sleep aid product that was perceived as stale and was declining in sales nationwide.

Their Atlanta marketing team sought a target marketing strategy firm that would help them understand how to adjust their messaging and positioning in a manner that would resonate and activate consumers –particularly women.  The team also wanted to use this information to focus digital and on-going communications and advertisement efforts.

Solution

In order to understand their target audience’s motivations and triggers for purchase, we conducted buyer research that helped the team understand their buyer’s:

  • Purchase path (to help focus marketing and communication placement)
  • Motivations and triggers for purchase (to help frame a go-to-market strategy as well as content development)
  • Online activity (to pinpoint digital advertisement)
  • Solution-seeking keywords (to optimize their website’s SEO)

For future reference, we also developed a buyer profile that served as a reference guide to continuously focus their outreach efforts post launch.

Results

The buyer research helped support a product relaunch campaign that:

  • Targeted professionals and women who were more impacted by the lack of sleep.
  • Focused Google Ads and website SEO activity based on keyword analysis conducted.
  • Created targeted content for websites, commercials, videos, social media, brochures, digital content, as well as radio advertisement run on Pandora.
  • Resonated with buyers like never before.
  • Increased sales nationwide in less than 3 months.

Dornier MedTech

Global Brand Development & Product Launch

Dornier MedTech

Global Brand Development & Product Launch

Situation

Dornier MedTech is a global medical device company known for their pioneering technologies and revolutionary therapies in urology. Dornier is based in Wessling, Germany --just outside of Munich.

To celebrate their 40 years of innovation in the industry, their marketing team sought to update their global brand in order to conduct product launches and campaigns that reflected the company’s relevance in today’s marketplace.

Furthermore, they wanted to leverage this global brand refresh as an opportunity to introduce their new ARIES device to the world.  ARIES is a revolutionary product available in the LATAM , EMEA and APAC market.

Solution

Given the company’s international presence., we outlined a marketing program that:

  • Facilitated global brand development conversations with senior management and core international marketing team members.
  • Developed a global brand standards –housing a detailed verbal identity and messaging framework that focused communication to different audiences.
  • Rewrote all corporate and product descriptions to support new website and revised marketing materials.
  • Trained the international marketing team on the new global brand as well as modern marketing practices to optimize their current regional efforts.
  • Coordinated an aggressive European product launch of ARIES and provided continued support of regional product launch efforts held around the world.
  • Developed campaigns, advertisement, and promotional pieces to keep company and products front and center.
  • Provided on-going communications, digital marketing, public relations and project management support.

Results

The global branding, product launch, and on-going communication efforts helped Dornier:

  • Increase global sales of ARIES by 38%.
  • Consistently communicate its service offerings across a variety of international groups including current customers, prospects, distributors, medical professors, and internal staff.
  • Boost marketing team productivity – leading to internal promotions.

Global branding and product launch efforts were so successful, we continued to help Dornier reintroduce other medical devices to the urology marketplace.

AMT Manufacturing

Global Brand Development & Product La...

AMT Manufacturing

Global Brand Development & Product Launch

Situation

Advanced Materials Technology (AMT) is an award-winning metal manufacturing company, based in Singapore.  Recognized for their metal injection molding (MIM) capabilities across a variety of industries, they decided to rebrand in order accommodate new solutions being offered and further expand into the Asian, European and American market.

Solution

Given the many steps involved in global brand and product launch efforts, working closely with AMT’s sales and marketing leadership team, we:

  • Facilitated branding and target marketing brainstorming meetings in order to focus design and content development efforts.
  • Conducted buyer research to help identify the motivations and purchase path of target groups.
  • Developed brand and sales messaging to help all key stakeholders consistently describe newly added services.
  • Created new sales and marketing materials including product brochures, sales presentations, corporate videos, trend-based case studies, emails, sales one-pagers, keyword analysis, digital content, and microsite to support product launch efforts.

Furthermore, all pieces were developed in less than 3 months in order to launch at a high visibility industry event in New York City.

Results

Global brand development efforts (paired with updated product launch materials) enabled AMT to successfully launch their new capabilities at the MD&M East tradeshow in New York – one of the largest Medical Design and Manufacturing expos in the world.

The materials developed have also helped AMT expand their footprint and attract new customers from ASIA, Europe, and the US.

Tensar Corporation

Buyer Research & Digital Marketing

...

Tensar Corporation

Buyer Research & Digital Marketing

Situation

The Tensar Corporation sought to find new ways of targeting hard-to-reach public work representatives, municipalities, and road construction engineers to jumpstart the sale of their new Endurablend road preservation product.

In addition, they sought to implement new digital lead generation techniques that would help them leverage their existing team’s knowledge of road construction in order to credential and attract qualified opportunities through a new outreach effort.

Solution

Working closely with their product management and marketing teams, we:

  • Conducted buyer research to understand the motivations, triggers, and roles of each target individual involved in the decision-making process.
  • Developed an online presence on specialty public works forums and engaged in conversations regarding key issues related to road preservation.
  • Provided fresh content to all specialty forum to maintain interests and engagement between target audiences and Tensar representatives.

Results

While their normal sales cycle runs from 6 – 12 months, due to the insights from the buyer research, in less than 3 months we were able to secure 3 multimillion dollar road preservation projects with target municipalities.  Furthermore, our marketing efforts also developed:

  • A product microsite that aligned their messaging to the buying process.
  • A targeted online presence on sites frequented by their target buyer.
  • Keyword sets to help the SEO of the microsite and other digital marketing efforts being coordinated internally.
  • Articles on key road preservation topics that could be re-purposed during the sales process.

The buyer research and digital lead generation program was so successful, we began providing similar support to other road construction products throughout the organization.

Prime Power

Brand Strategy & Internal Communications...

Prime Power

Brand Strategy & Internal Communications

Situation

Prime Power, one of the oldest power services companies in the Southeast, was under new management.  The company took advantage of this change in leadership to develop a brand strategy and internal communication program in order to boost visibility and morale within the organization.

Solution

Working closely with their new President and Vice President of Sales and Marketing, we put together a brand strategy and internal communications program that:

  • Articulated their brand’s verbal identity –defining corporate messaging, positioning, and tone-of-voice.
  • Developed targeted corporate and solution specific sales tools including brochures, sales one-pagers, tradeshow materials, presentations, emails, and advertisement pieces.
  • Kicked-off engagement programs that included town hall meetings, monthly newsletters, digital “field” outreach, and monthly employee initiatives.
  • Provided marketing team ongoing communications support with email campaigns, CRM communication initiatives, as well as new website content.

Results

The brand strategy and internal communications program helped Prime Power:

  • Recover multi-million dollar telecom account with new messaging that resonated with their decision-makers.
  • Leverage messaging and sales tools to confidently expand into other states in the Southeast including North Carolina, South Carolina and Tennessee.
  • Boost internal morale, increase productivity, and create new brand ambassadors for the organization.

Halyard Health

Sales Mobile App Communications

  ...

Halyard Health

Sales Mobile App Communications

 

Situation

Sales executives were trying to increase Coolief product sales, yet existing marketing materials were not helping the international business development teams.  More specifically, they found themselves unable to work with existing online tools to help physicians compare and contrast Coolief from other products in the marketplace.

Solution

Working closely with their design and technology team, we helped them develop a sales mobile app.  During this effort, we helped them:

  • Clarify communication architecture and content to align with UX design focus.
  • Organized marketing pieces to help sales smoothly navigate from one product detail to another within the app while pitching to physicians.
  • Provide wireframe, design, and content editing and support as needed during the mobile app design process.

Results

The Coolief sales app became one of the most downloaded mobile applications for the organization.  In addition the sales app:

  • Reduced the need to ship paper-based marketing tools to sales teams distributed all over the world.
  • Synched with Salesforce –making it easy to update all app users by simply updating the CRM documents once.
  • Contained information and design that was intuitive – making sales to physicians that speak other languages easier.

Interested in building a sales app for your field team?  We are here to help.

Kimberly Clark

Global Product Launch  

 

Kimberly Clark

Global Product Launch  

 

Situation

Kimberly-Clark, looking to expand their medical footprint in the Australian and New Zealand market, developed a new Surgical Pack, called Kimpack.

In order to properly coordinate a global product launch in this international market, Kimberly-Clark needed powerful commercial messaging that would align with the high impact design that had been created by their marketing team.

Solution

We met with their marketing team (in the U.S. and in Australia) to capture core product offering and goals in order to develop proper launch messaging and positioning.  Furthermore, we:

  • Identified key product offering attributes and developed messaging concepts for each.
  • Developed primary and secondary global product launch messaging that would be paired with creative pieces being developed.
  • Crafted a video script that would be used to introduce Kimpack during its official global product launch in Queensland, Australia.
  • Provided ongoing communication support for other product launch needs.

Results

The KimPack global product launch was a success that clearly differentiated Kimberly Clark from the competition.  The product, offering such a distinct service, was quickly acquired –helping Kimberly Clark quickly experience ROI from its successful global product launch.

Mitsubishi Electric

Buyer Research

Mitsubishi Electric

Buyer Research

Situation

Mitsubishi Electric sought to launch a unique VRF air conditioning system, popular in Europe, to mechanical engineers and construction companies involved in the development of multi-family and urban communities all across the U.S.

Solution

Working closely with their marketing and sales teams, we conducted buyer research that:

  • Captured buyers involved in the purchase path and actively making HVAC system decisions (immediate leads).
  • Mapped out the purchase path of engineers and construction companies purchasing HVAC.
  • Outlined the keywords being utilized during the selection in order to help pinpoint web, content, and advertisement efforts.
  • Identified voids and opportunities in the market in order to help the product really gain traction in the marketplace.

Results

The buyer research helped pinpoint the buying process as well as immediate opportunities with urban and multi-family housing professionals. Mitsubishi Electric continues to  incorporated these findings into their on-going sales and marketing efforts with representatives and distributors all across the U.S.

Forshaw

Brand Strategy and Marketing Plan

Forshaw

Brand Strategy and Marketing Plan

Situation

Forshaw, headquartered in Charlotte, N.C., has been one of the most trusted pest control distributors in the U.S.  In honor of the company’s 55th anniversary, Forshaw sought to develop a brand and marketing strategy.  More specifically, they sought to establish a new corporate identity and outreach program that was more representative of the many products and services they provide the pest control industry on a daily basis.

Solution

Working closely with the Owner and corporate leadership team, we:

  • Facilitated brand strategy sessions to capture key business and cultural elements for proper identity development.
  • Defined go-to-market strategies with their sales and marketing team members.
  • Conducted interviews in order to interweave the voice of the customers while developing our brand strategy.
  • Built brand standards and provided high-level training on the new brand to help the marketing team utilize it and ensure brand consistency.
  • Provided on-going marketing assistance as needed.

Results

Our brand strategy sessions developed a new corporate identity and outlined a marketing roadmap executives utilized to reinvigorate distributors, sales representatives and internal staff nationwide.

MEDA Pharmaceuticals

Vivarin Buyer Research & Messaging

...

MEDA Pharmaceuticals

Vivarin Buyer Research & Messaging

Situation

Meda Pharmaceuticals sought to relaunch Vivarin – an over-the-counter caffeine pill that was losing market share to caffeinated drinks like 5 hour, high-calorie energy beverages, and of course coffee.

Their Atlanta marketing team sought to modify their messaging and positioning to differentiate themselves in a very competitive marketplace.  Furthermore, they sought to help consumers associate Vivarin with a new time of day.

Solution

We conducted buyer research to help us understand why buyers would purchase one caffeine source versus another. More specifically, we sought to understand:

  • The time of day and reasons consumers were most likely to purchase (to help frame a go-to-market strategy as well as content development)
  • Online activity (to pinpoint digital advertisement)
  • Solution-seeking keywords (to optimize our website’s SEO)

In addition, we reviewed existing marketing materials to understand current messaging disconnect.

Results

The buyer research helped create new messaging and positioning that helped relaunch the product nationwide.  It also helped:

  • Target professionals who utilized caffeine more frequently.
  • Focus Google Ads and website SEO activity based on keyword analysis conducted.
  • Create targeted content for their website, commercials, videos, as well as radio advertisement run on Pandora.
  • Improve sales and marketing lead generation results.

CSI Laboratories

Product Launch and Campaign

CSI Laboratories

Product Launch and Campaign

Situation

CSI Laboratories, one of the most respected cancer diagnostic labs in the U.S., wanted to launch a new specimen testing service to pathologists all across the U.S. In order to jump-start sales for their new fiscal year, they wanted to work with a marketing team that could coordinate all the necessary components of the product in less than 6 weeks.

Solution

Working closely their executive, sales, medical, and marketing teams, we were able to:

  • Facilitate naming and branding brainstorming sessions to help extract the key components that would focus design and content development efforts.
  • Craft primary and secondary messaging that targeted pathologists in hospitals and established private practices.
  • Develop core sales and marketing materials including product brochure, sales one-pagers, landing pages, sales presentations, email campaign pieces, and video scripts.
  • Create a unique direct mail piece that delivered core product offering in a fun and memorable way.
  • Build a database of over 10,000 target pathologists in 26 key states.
  • Train their national business development team on all product launch elements during sales retreat in Austin, Texas.

Results

The product launch and campaign materials were developed on-time and were sent to all existing customers and potential clients across the country.  Furthermore, the product launch created:

  • Hundreds of leads within the first week.
  • New customers within target regions within the first month.
  • Sales and marketing materials that made it easy for sales and marketing teams to sell the product nationwide.
  • Web and digital communication tools the marketing team could use to promote other products.

ZORN

Brand Refresh

ZORN

Brand Refresh

Situation

ZORN insurance has been protecting families and businesses from personal and corporate risk for over 60 years. Due to recent acquisitions, ZORN decided to do a brand refresh and strengthen their corporate identity in the southeast.

Solution

We worked closely with ZORN executives and sales representatives in order to:

  • Translate history and corporate culture into a visual and verbal identity that would anchor the new brand.
  • Articulate company values and brand attributes into a messaging framework that would focus future content development.
  • Unify service offering from ZORN as well as recently acquired companies.
  • Develop key marketing pieces including brochures, case studies, sales presentations and one-page sales sheets.
  • Capture the core components of a brand standards to help the organization bring consistency across the organization.

Results

We developed a robust brand refresh accompanied by a set of marketing materials that:

  • Represented the company’s evolution from small family business to corporate entity making its mark in the southeast.
  • Defined ZORN’s identity and messaging within a comprehensive brand standards that can be utilized company-wide.
  • Jump-started internal sales and marketing efforts throughout the southeast.

eWise Connect

WE ARE ON AN ADVENTURE JUST LIKE YOU.

Here you will find target marketing insights, on-going communication best practices, digital and modern content development tips, notes from our travels, and even random marcomm moments from our team. We are on a journey to becoming Atlanta’s top target marketing and communications firm. Join us!


Best Time to be an Alpharetta Marketing Company

Top Alpharetta Marketing Company Set up For Success As the owner of eWise Communications, I am proud of the fact that our marketing company just moved to our new location in Alpharetta, GA.  Not only because many of our team members live in the ...

Read more
21
Mar

Zeroing in On Your Target Market

Marketing vs Target Marketing Many businesses today struggle with defining their target market. Fearing that they will lose potential customers, they don’t exclude anyone. While in a sense, this may true, these are not their core customers; they ...

Read more
3
Mar

Quality Marketing Requires Leadership (and a lot of Management Quotes)

Best Marketing Firm and Experience is Often Due to Leadership Whether you are working on a complex go-to-market strategy or simply putting together a client brochure, quality marketing requires leadership. More specifically, good marketers need ...

Read more
24
Feb

Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

Brand Building Energizes Organizations embark on brand building initiatives for a variety of reasons. Sometimes it is an established company that needs a brand refresh as part of the business normal evolution (like Apple for those that ...

Read more
9
Feb

Contact Us

READY TO TAKE YOUR ORGANIZATION TO THE NEXT LEVEL?

Go Top