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6 Steps for Building a Winning Account-based Marketing Strategy

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6 Steps for Building a Winning Account-based Marketing Strategy

Atlanta Account-based marketing is all the Buzz Account-based marketing (ABM) is a targeted approach to customer acquisition that requires a strategic partnership between marketing and sales. ABM means selecting target accounts and delivering focused and personalized programs, messaging, and content to move customers and prospects toward your desired goal—whether that’s an initial sale, cross-sell or…

Best Time to be an Alpharetta Marketing Company

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Best Time to be an Alpharetta Marketing Company

Top Alpharetta Marketing Company Set up For Success As the owner of eWise Communications, I am proud of the fact that our marketing company just moved to our new location in Alpharetta, GA.  Not only because many of our team members live in the surrounding areas (including myself), but because having an office here is…

Zeroing in On Your Target Market

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Zeroing in On Your Target Market

Marketing vs Target Marketing Many businesses today struggle with defining their target market. Fearing that they will lose potential customers, they don’t exclude anyone. While in a sense, this may true, these are not their core customers; they are random individuals who weren’t really expected to purchase from them but, nevertheless, have a need for…

Quality Marketing Requires Leadership (and a lot of Management Quotes)

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Quality Marketing Requires Leadership (and a lot of Management Quotes)

Best Marketing Firm and Experience is Often Due to Leadership Whether you are working on a complex go-to-market strategy or simply putting together a client brochure, quality marketing requires leadership. More specifically, good marketers need to be able to: Capture the right information from their client in order to develop a piece or program that…

Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

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Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

Brand Building Energizes Organizations embark on brand building initiatives for a variety of reasons. Sometimes it is an established company that needs a brand refresh as part of the business normal evolution (like Apple for those that remember). Sometimes it is a start-up that is ready to take their image the next level (like many…

Strategic Marketing & Communications

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Strategic Marketing & Communications

We develop strategic and tactical go-to-market plans that outline the marketing efforts needed to activate your target audience and strengthen your brand.

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