Archive For The “Atlanta Marketing” Category

Atlanta Marketing Company Leader Recognized During Hispanic Heritage Month

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Atlanta Marketing Company Leader Recognized During Hispanic Heritage Month

Atlanta Marketing Company Growth Due to Diversity This has been quite a year for Joanne Sanders, President of EWISE Communications. Due to her extensive work on international branding initiatives, in April 2017, Joanne Sanders won the Georgia Latina Excellence Award.  Two months later, she was recognized by the World Trade Center Atlanta for her marketing…

Marketing Planning Interview: We Rebranded to Reflect Our Strength

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Marketing Planning Interview:  We Rebranded to Reflect Our Strength

Over the past year, Atlanta marketing firm, EWISE Communications, has won awards, moved into new office space, expanded into growing industries, strengthened their international presence, earned leadership roles, and experienced double digit growth.  As a result, the company has rebranded to reflect their new-found strength.  Here is an excerpt from a recent interview: *********************** Joanne,…

Atlanta Marketing Case Studies: Medical Device and Pharma Marketing Success Requires Product and Market Development

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Atlanta Marketing Case Studies: Medical Device and Pharma Marketing Success Requires Product and Market Development

Creating Product clarity and creating market demand is the key to success in a very competitive (and complex) market. Best Practices to Prepare for a Product Launch The excitement of a new medical idea that will revolutionize a new way of handling an important procedure can often lead companies to focus primarily on product development—versus…

Proud to Be an Atlanta Marketing Firm

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Proud to Be an Atlanta Marketing Firm

Feeling at Home as an Atlanta Marketing Firm Atlanta has long been home to famous brands including Coca-Cola, Home Depot, and UPS. But the city’s roster of highly respected companies continues to evolve rapidly and, today, Atlanta is becoming known not only for its global powerhouse corporations, but also for its innovative startups like tech-driven…

Best Time to be an Alpharetta Marketing Company

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Best Time to be an Alpharetta Marketing Company

Top Alpharetta Marketing Company Set up For Success As the owner of EWISE Communications, I am proud of the fact that our marketing company just moved to our new location in Alpharetta, GA.  Not only because many of our team members live in the surrounding areas (including myself), but because having an office here is…

Zeroing in On Your Target Market

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Zeroing in On Your Target Market

Marketing vs Target Marketing Many businesses today struggle with defining their target market. Fearing that they will lose potential customers, they don’t exclude anyone. While in a sense, this may true, these are not their core customers; they are random individuals who weren’t really expected to purchase from them but, nevertheless, have a need for…

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