Archive For The “Improve Marketing Atlanta” Category

Atlanta Marketing Company Leader Recognized During Hispanic Heritage Month

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Atlanta Marketing Company Leader Recognized During Hispanic Heritage Month

Atlanta Marketing Company Growth Due to Diversity This has been quite a year for Joanne Sanders, President of EWISE Communications. Due to her extensive work on international branding initiatives, in April 2017, Joanne Sanders won the Georgia Latina Excellence Award.  Two months later, she was recognized by the World Trade Center Atlanta for her marketing…

Marketing Planning Interview: We Rebranded to Reflect Our Strength

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Marketing Planning Interview:  We Rebranded to Reflect Our Strength

Over the past year, Atlanta marketing firm, EWISE Communications, has won awards, moved into new office space, expanded into growing industries, strengthened their international presence, earned leadership roles, and experienced double digit growth.  As a result, the company has rebranded to reflect their new-found strength.  Here is an excerpt from a recent interview: *********************** Joanne,…

Proud to Be an Atlanta Marketing Firm

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Proud to Be an Atlanta Marketing Firm

Feeling at Home as an Atlanta Marketing Firm Atlanta has long been home to famous brands including Coca-Cola, Home Depot, and UPS. But the city’s roster of highly respected companies continues to evolve rapidly and, today, Atlanta is becoming known not only for its global powerhouse corporations, but also for its innovative startups like tech-driven…

Best Time to be an Alpharetta Marketing Company

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Best Time to be an Alpharetta Marketing Company

Top Alpharetta Marketing Company Set up For Success As the owner of EWISE Communications, I am proud of the fact that our marketing company just moved to our new location in Alpharetta, GA.  Not only because many of our team members live in the surrounding areas (including myself), but because having an office here is…

Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

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Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

Brand Building Energizes Organizations embark on brand building initiatives for a variety of reasons. Sometimes it is an established company that needs a brand refresh as part of the business normal evolution (like Apple for those that remember). Sometimes it is a start-up that is ready to take their image the next level (like many…

Six Product Marketing Best Practices

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Six Product Marketing Best Practices

Targeting is the Key to Product Marketing Business executives commonly treat product marketing the same as general and/or corporate marketing.  The truth is that product marketing is a more focused discipline –requiring research, messaging, segmentation, and target marketing efforts that are specific to the purchase path of the product(s) in question. These pinpointed efforts, versus broad…

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