Archive For The “Improve Marketing Atlanta” Category

Best Time to be an Alpharetta Marketing Company

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Best Time to be an Alpharetta Marketing Company

Top Alpharetta Marketing Company Set up For Success As the owner of eWise Communications, I am proud of the fact that our marketing company just moved to our new location in Alpharetta, GA.  Not only because many of our team members live in the surrounding areas (including myself), but because having an office here is…

Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

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Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

Brand Building Energizes Organizations embark on brand building initiatives for a variety of reasons. Sometimes it is an established company that needs a brand refresh as part of the business normal evolution (like Apple for those that remember). Sometimes it is a start-up that is ready to take their image the next level (like many…

Six Product Marketing Best Practices

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Six Product Marketing Best Practices

Targeting is the Key to Product Marketing Business executives commonly treat product marketing the same as general and/or corporate marketing.  The truth is that product marketing is a more focused discipline –requiring research, messaging, segmentation, and target marketing efforts that are specific to the purchase path of the product(s) in question. These pinpointed efforts, versus broad…

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