Archive For The “Leadership” Category

Marketing Planning Interview: We Rebranded to Reflect Our Strength

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Marketing Planning Interview:  We Rebranded to Reflect Our Strength

Over the past year, Atlanta marketing firm, EWISE Communications, has won awards, moved into new office space, expanded into growing industries, strengthened their international presence, earned leadership roles, and experienced double digit growth.  As a result, the company has rebranded to reflect their new-found strength.  Here is an excerpt from a recent interview: *********************** Joanne,…

Quality Marketing Requires Leadership (and a lot of Management Quotes)

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Quality Marketing Requires Leadership (and a lot of Management Quotes)

Best Marketing Firm and Experience is Often Due to Leadership Whether you are working on a complex go-to-market strategy or simply putting together a client brochure, quality marketing requires leadership. More specifically, good marketers need to be able to: Capture the right information from their client in order to develop a piece or program that…

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