Archive For The “Marketing Strategies” Category

Atlanta Marketing Case Studies: Medical Device and Pharma Marketing Success Requires Product and Market Development

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Atlanta Marketing Case Studies: Medical Device and Pharma Marketing Success Requires Product and Market Development

Creating Product clarity and creating market demand is the key to success in a very competitive (and complex) market. Best Practices to Prepare for a Product Launch The excitement of a new medical idea that will revolutionize a new way of handling an important procedure can often lead companies to focus primarily on product development—versus…

6 Steps for Building a Winning Account-based Marketing Strategy

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6 Steps for Building a Winning Account-based Marketing Strategy

Atlanta Account-based marketing is all the Buzz Account-based marketing (ABM) is a targeted approach to customer acquisition that requires a strategic partnership between marketing and sales. ABM means selecting target accounts and delivering focused and personalized programs, messaging, and content to move customers and prospects toward your desired goal—whether that’s an initial sale, cross-sell or…

Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

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Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

Brand Building Energizes Organizations embark on brand building initiatives for a variety of reasons. Sometimes it is an established company that needs a brand refresh as part of the business normal evolution (like Apple for those that remember). Sometimes it is a start-up that is ready to take their image the next level (like many…

2017 Planning Series: Top Marketing Statistics

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2017 Planning Series: Top Marketing Statistics

Marketing Statistics Enable Planning Based on Facts  During this time of year, many executives are looking for marketing statistics and trends to determine the best programs to invest in during the next fiscal year.  To help with these efforts, we have gathered some amazing marketing statistics from the web.  This is Part 1 of a planning series…

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