Archive For The “Product marketing” Category

Atlanta Marketing Case Studies: Medical Device and Pharma Marketing Success Requires Product and Market Development

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Atlanta Marketing Case Studies: Medical Device and Pharma Marketing Success Requires Product and Market Development

Creating Product clarity and creating market demand is the key to success in a very competitive (and complex) market. Best Practices to Prepare for a Product Launch The excitement of a new medical idea that will revolutionize a new way of handling an important procedure can often lead companies to focus primarily on product development—versus…

Zeroing in On Your Target Market

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Zeroing in On Your Target Market

Marketing vs Target Marketing Many businesses today struggle with defining their target market. Fearing that they will lose potential customers, they don’t exclude anyone. While in a sense, this may true, these are not their core customers; they are random individuals who weren’t really expected to purchase from them but, nevertheless, have a need for…

Six Product Marketing Best Practices

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Six Product Marketing Best Practices

Targeting is the Key to Product Marketing Business executives commonly treat product marketing the same as general and/or corporate marketing.  The truth is that product marketing is a more focused discipline –requiring research, messaging, segmentation, and target marketing efforts that are specific to the purchase path of the product(s) in question. These pinpointed efforts, versus broad…

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