Archive For The “Strategic Marketing” Category

6 Steps for Building a Winning Account-based Marketing Strategy

By |

6 Steps for Building a Winning Account-based Marketing Strategy

Atlanta Account-based marketing is all the Buzz Account-based marketing (ABM) is a targeted approach to customer acquisition that requires a strategic partnership between marketing and sales. ABM means selecting target accounts and delivering focused and personalized programs, messaging, and content to move customers and prospects toward your desired goal—whether that’s an initial sale, cross-sell or…

Leadership in 2017: Three Marketing and Communication Trends to Consider

By |

Leadership in 2017: Three Marketing and Communication Trends to Consider

Marketing Trends that will Keep Your Brand Modern As you finalize marketing and communication plans for 2017, strengthen the impact of your message by incorporating marketing trends that keep you relevant to today’s buyers.  As you work through those marketing plans, here are some key trends to consider:   Marketing Trend 1: Cross-Device Content Development & Marketing.  Gone are…

Go Top

E-Wise Communications