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Leadership in 2017: Three Marketing and ...

Leadership in 2017: Three Marketing and Communication Trends to Consider

Marketing Trends that will Keep Your Brand Modern As you finalize marketing and communication plans for 2017, strengthen the impact of your message by incorporating marketing trends that keep you relevant to today’s buyers.  As you work through those marketing plans, here are some key trends to consider:   Marketing Trend 1: Cross-Device Content Development & Marketing.  Gone are…

Six Product Marketing Best Practices

Six Product Marketing Best Practices

Targeting is the Key to Product Marketing Business executives commonly treat product marketing the same as general and/or corporate marketing.  The truth is that product marketing is a more focused discipline –requiring research, messaging, segmentation, and target marketing efforts that are specific to the purchase path of the product(s) in question. These pinpointed efforts, versus broad…

Global Communications: 5 Tips for Speak...

Global Communications:  5 Tips for Speaking to Multicultural Audiences

Communication is the Key to Global Marketing Success  Credit: I saw this article on Fast Company Magazine and, given the international marketing audiences that visit the eWise Communications website, we thought it would be good to highlight this article. Enjoy.

2017 Planning Series: Top Marketing Stat...

2017 Planning Series: Top Marketing Statistics

Marketing Statistics Enable Planning Based on Facts  During this time of year, many executives are looking for marketing statistics and trends to determine the best programs to invest in during the next fiscal year.  To help with these efforts, we have gathered some amazing marketing statistics from the web.  This is Part 1 of a planning series…

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