EWISE Connect

Atlanta Marketing Company Leader Recogni...

Atlanta Marketing Company Leader Recognized During Hispanic Heritage Month

Atlanta Marketing Company Growth Due to Diversity This has been quite a year for Joanne Sanders, President of EWISE Communications. Due to her extensive work on international branding initiatives, in April 2017, Joanne Sanders won the Georgia Latina Excellence Award.  Two months later, she was recognized by the World Trade Center Atlanta for her marketing…

Atlanta Marketing Firm Helping Internati...

Atlanta Marketing Firm Helping International Manufacturing Efforts

Marketing and Manufacturing Working Together to Leverage Demand for U.S. the U.S. Market. The Georgia Manufacturing Summit will be on October 25, 2017.  During this conference, considered THE event for the manufacturing industry, we will be kicking off the International Manufacturing group. Given our experience working with international manufacturers, this group will be led by…

Marketing Planning Interview: We Rebran...

Marketing Planning Interview:  We Rebranded to Reflect Our Strength

Over the past year, Atlanta marketing firm, EWISE Communications, has won awards, moved into new office space, expanded into growing industries, strengthened their international presence, earned leadership roles, and experienced double digit growth.  As a result, the company has rebranded to reflect their new-found strength.  Here is an excerpt from a recent interview: *********************** Joanne,…

Atlanta Marketing Case Studies: Medical ...

Atlanta Marketing Case Studies: Medical Device and Pharma Marketing Success Requires Product and Market Development

Creating Product clarity and creating market demand is the key to success in a very competitive (and complex) market. Best Practices to Prepare for a Product Launch The excitement of a new medical idea that will revolutionize a new way of handling an important procedure can often lead companies to focus primarily on product development—versus…

Proud to Be an Atlanta Marketing Firm

Proud to Be an Atlanta Marketing Firm

Feeling at Home as an Atlanta Marketing Firm Atlanta has long been home to famous brands including Coca-Cola, Home Depot, and UPS. But the city’s roster of highly respected companies continues to evolve rapidly and, today, Atlanta is becoming known not only for its global powerhouse corporations, but also for its innovative startups like tech-driven…

6 Steps for Building a Winning Account-b...

6 Steps for Building a Winning Account-based Marketing Strategy

Atlanta Account-based marketing is all the Buzz Account-based marketing (ABM) is a targeted approach to customer acquisition that requires a strategic partnership between marketing and sales. ABM means selecting target accounts and delivering focused and personalized programs, messaging, and content to move customers and prospects toward your desired goal—whether that’s an initial sale, cross-sell or…

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