EWISE Connect

Best Time to be an Alpharetta Marketing ...

Best Time to be an Alpharetta Marketing Company

Top Alpharetta Marketing Company Set up For Success As the owner of EWISE Communications, I am proud of the fact that our marketing company just moved to our new location in Alpharetta, GA.  Not only because many of our team members live in the surrounding areas (including myself), but because having an office here is…

Zeroing in On Your Target Market

Zeroing in On Your Target Market

Marketing vs Target Marketing Many businesses today struggle with defining their target market. Fearing that they will lose potential customers, they don’t exclude anyone. While in a sense, this may true, these are not their core customers; they are random individuals who weren’t really expected to purchase from them but, nevertheless, have a need for…

Quality Marketing Requires Leadership (a...

Quality Marketing Requires Leadership (and a lot of Management Quotes)

Best Marketing Firm and Experience is Often Due to Leadership Whether you are working on a complex go-to-market strategy or simply putting together a client brochure, quality marketing requires leadership. More specifically, good marketers need to be able to: Capture the right information from their client in order to develop a piece or program that…

The Power of Global Marketing in the 21s...

International Marketing Success Requires a Local Touch In the past, marketing managers only needed to concern themselves with understanding the intricacies of marketing to a domestic audience. They had to determine if consumers in Atlanta, GA bought and consumed products differently than consumers in Seattle, WA. Now that the marketplace has expanded in a global…

Branding Secrets: Five Hidden & Imm...

Branding Secrets: Five Hidden & Immediate Benefits of Building a Strong Brand.

Brand Building Energizes Organizations embark on brand building initiatives for a variety of reasons. Sometimes it is an established company that needs a brand refresh as part of the business normal evolution (like Apple for those that remember). Sometimes it is a start-up that is ready to take their image the next level (like many…

Leadership in 2017: Three Marketing and ...

Leadership in 2017: Three Marketing and Communication Trends to Consider

Marketing Trends that will Keep Your Brand Modern As you finalize marketing and communication plans for 2017, strengthen the impact of your message by incorporating marketing trends that keep you relevant to today’s buyers.  As you work through those marketing plans, here are some key trends to consider: Marketing Trend 1: Cross-Device Content Development & Marketing.  Gone are the…

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