AMT Manufacturing

Global Brand Development & Product Launch

Situation

Advanced Materials Technology (AMT) is an award-winning metal manufacturing company, based in Singapore.  Recognized for their metal injection molding (MIM) capabilities across a variety of industries, they decided to rebrand in order accommodate new solutions being offered and further expand into the Asian, European and American market.

Solution

Given the many steps involved in global brand and product launch efforts, working closely with AMT’s sales and marketing leadership team, we:

Furthermore, all pieces were developed in less than 3 months in order to launch at a high visibility industry event in New York City.

Results

Global brand development efforts (paired with updated product launch materials) enabled AMT to successfully launch their new capabilities at the MD&M East tradeshow in New York – one of the largest Medical Design and Manufacturing expos in the world.

The materials developed have also helped AMT expand their footprint and attract new customers from ASIA, Europe, and the US.



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