CSI Laboratories

Product Launch and Campaign

Situation

CSI Laboratories, one of the most respected cancer diagnostic labs in the U.S., wanted to launch a new specimen testing service to pathologists all across the U.S. In order to jump-start sales for their new fiscal year, they wanted to work with a marketing team that could coordinate all the necessary components of the product in less than 6 weeks.

Solution

Working closely their executive, sales, medical, and marketing teams, we were able to:

Results

The product launch and campaign materials were developed on-time and were sent to all existing customers and potential clients across the country.  Furthermore, the product launch created:



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E-Wise Communications