Kimberly Clark

Global Product Launch  

 

Situation

Kimberly-Clark, looking to expand their medical footprint in the Australian and New Zealand market, developed a new Surgical Pack, called Kimpack.

In order to properly coordinate a global product launch in this international market, Kimberly-Clark needed powerful commercial messaging that would align with the high impact design that had been created by their marketing team.

Solution

We met with their marketing team (in the U.S. and in Australia) to capture core product offering and goals in order to develop proper launch messaging and positioning.  Furthermore, we:

Results

The KimPack global product launch was a success that clearly differentiated Kimberly Clark from the competition.  The product, offering such a distinct service, was quickly acquired –helping Kimberly Clark quickly experience ROI from its successful global product launch.



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E-Wise Communications