Mitshubishi Electric

Buyer Research

Situation

Mitsubishi Electric sought to launch a unique VRF air conditioning system, popular in Europe, to mechanical engineers and construction companies involved in the development of multi-family and urban communities all across the U.S.

Solution

Working closely with their marketing and sales teams, we conducted buyer research that:

Results

The buyer research helped pinpoint the buying process as well as immediate opportunities with urban and multi-family housing professionals. Mitsubishi Electric continues to  incorporated these findings into their on-going sales and marketing efforts with representatives and distributors all across the U.S.



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