Posts Tagged “Content Development”

Leadership in 2017: Three Marketing and Communication Trends to Consider

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Leadership in 2017: Three Marketing and Communication Trends to Consider

Marketing Trends that will Keep Your Brand Modern As you finalize marketing and communication plans for 2017, strengthen the impact of your message by incorporating marketing trends that keep you relevant to today’s buyers.  As you work through those marketing plans, here are some key trends to consider: Marketing Trend 1: Cross-Device Content Development & Marketing.  Gone are the…

Six Product Marketing Best Practices

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Six Product Marketing Best Practices

Targeting is the Key to Product Marketing Business executives commonly treat product marketing the same as general and/or corporate marketing.  The truth is that product marketing is a more focused discipline –requiring research, messaging, segmentation, and target marketing efforts that are specific to the purchase path of the product(s) in question. These pinpointed efforts, versus broad…

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