Archive for the
‘Alpharetta Marketing’ Category

Aerospace and Aviation Marketing Plans Need to be Targeted to Tap Growth   Aviation Marketing Has Always Been Key to Historical Success The aerospace industry finds itself recalibrating after what has been a volatile 2020. While some parts of the sector accelerated during the pandemic, the aerospace industry as a whole experienced extreme challenges that […]

Without warning, the world has collectively gasped and been forced to slow down and take a moment to reflect about what really matters – people.  Writing this almost seems like a cliché because the reasons have always been there, but it took a pandemic, an economic fallout, abuses of powers at multiple levels, and our…

Even if you’re just getting started with marketing, you may have heard of Professor Philip Kotler, affectionately known as the Father of Modern Marketing. Back in 2000, the Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, wrote the marketing bible, “A Framework for Marketing Management,” and now has published another piece on digital marketing, “Marketing 4.0.” So, what’s this new digital marketing approach all about?

EWISE Communications Proud to Co-host Roundtable Discussion on Georgia’s Emerging Tech Industry with Senator David Perdue The Cumming-Forsyth county Chamber of Commerce was honored to host a roundtable discussion on Georgia’s emerging tech industry with Senator David Perdue on April 18th at Digital Ignition in Alpharetta. “Georgia has become a hotbed for startups and emerging […]

Marketing that Opens Doors is Different than Marketing that Keeps them Open. Expanding your business into the United States has the potential to increase your overall sales and profitability. It does, however, challenge you to think differently about global marketing and how you run your business and position your products or services.