Archive for the
‘Atlanta Marketing’ Category

Medical Device and Pharma Marketing Success Requires Product and Market Development Best Practices to Prepare for a New Product Launch   The excitement of a new medical idea that will revolutionize a new way of handling an important procedure can often lead companies to focus primarily on product development—versus balancing it with market development. This […]

Atlanta Marketing Firm Helping International Manufacturing Efforts Manufacturers’ International Marketing Efforts Working Together to Leverage Demand for the U.S. Market The Georgia Manufacturing Summit will be on October 25, 2017.  The Georgia Manufacturing Summit creates local connections and builds a strong sense of community in the manufacturing industry. Leveraging international marketing, manufacturers are able to […]

Marketing Planning Interview: We Rebranded to Reflect Our Strength Over the past year, Atlanta marketing firm, EWISE Communications, has won awards, moved into new office space, expanded into growing industries, strengthened their international presence, earned leadership roles, and experienced double digit growth.  As a result, the company has rebranded to reflect their new-found strength.  Here […]

Proud to Be an Atlanta Marketing Firm Feeling at Home as an Atlanta Marketing Firm Atlanta has long been home to famous brands including Coca-Cola, Home Depot, and UPS. But the city’s roster of highly respected companies continues to evolve rapidly and, today, Atlanta is becoming known not only for its global powerhouse corporations, but […]

Top Alpharetta Marketing Company Set up For Success. As the owner of EWISE Communications, I am proud of the fact that our marketing company just moved to our new location in Alpharetta, GA.

Zeroing in On Your Target Market Many businesses today struggle with defining their target market. Fearing that they will lose potential customers, they don’t exclude anyone. While in a sense, this may true, these are not their core customers; they are random individuals who weren’t really expected to purchase from them but, nevertheless, have a […]