Today, pharmaceutical companies face considerable challenges including regulatory constraints, lengthy product development timelines, competitive pressures from generics, and political forces, to name just a few. As a result, marketing, to enhance pharmaceutical brands as well as to support sales, is a critical driver of success.
Archive for the
‘Healthcare Marketing’ Category
Healthcare Social Media Marketing Strategies As healthcare professionals, your day-to-day lives are rooted in diagnoses, cures, technological innovation, critical communications with patients, providers, and businesses alike. Just the idea of developing a social media healthcare marketing strategy can feel daunting—and perhaps a bit unnecessary. But the truth is, tools provided by digital healthcare marketing agencies […]