Aerospace and Aviation Marketing Plans Need to be Targeted to Tap Growth Aviation Marketing Has Always Been Key to Historical Success The aerospace industry finds itself recalibrating after what has been a volatile 2020. While some parts of the sector accelerated during the pandemic, the aerospace industry as a whole experienced extreme challenges that […]
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Even if you’re just getting started with marketing, you may have heard of Professor Philip Kotler, affectionately known as the Father of Modern Marketing. Back in 2000, the Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, wrote the marketing bible, “A Framework for Marketing Management,” and now has published another piece on digital marketing, “Marketing 4.0.” So, what’s this new digital marketing approach all about?
Our Alpharetta marketing team has helped several family businesses rebrand without sacrificing brand heritage. 3 imperatives common to the successful rebranding of any family business.
The appearance of your product’s label is crucial to your brand identity & business’ growth. Here are 7 key label design tips from a brand perspective.
Positive media coverage is a great way to establish credibility. An article positioning you as a thought leader can turn potential customers & stakeholders into advocates.
With the world at consumers’ fingertips, targeted marketing strategies and digital marketing campaigns can reach people where they spend the most time—online. Retailers need to embrace change and prepare for the upcoming trends that will transform their industry in 2019.
Every company wants to reach its target customer exactly when that customer needs it. For today’s brands, success lies in creating personalized experiences and authentically delivering them.
Your product pages should provide your ideal customer with the right information to help them find and purchase the product they want and convince them that buying this product will benefit them. Here are 6 recommendations to keep in mind when you’re working on leveling up your product-page game.