Archive for the
‘Product Marketing’ Category

Today, pharmaceutical companies face considerable challenges including regulatory constraints, lengthy product development timelines, competitive pressures from generics, and political forces, to name just a few. As a result, marketing, to enhance pharmaceutical brands as well as to support sales, is a critical driver of success.

Medical Device and Pharma Marketing Success Requires Product and Market Development Best Practices to Prepare for a New Product Launch   The excitement of a new medical idea that will revolutionize a new way of handling an important procedure can often lead companies to focus primarily on product development—versus balancing it with market development. This […]

Zeroing in On Your Target Market Many businesses today struggle with defining their target market. Fearing that they will lose potential customers, they don’t exclude anyone. While in a sense, this may true, these are not their core customers; they are random individuals who weren’t really expected to purchase from them but, nevertheless, have a […]