To formulate an effective GTM strategy for your business, you want to create a detailed plan utilizing seven steps outlined here.
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‘Product Marketing’ Category
Today, pharmaceutical companies face considerable challenges including regulatory constraints, lengthy product development timelines, competitive pressures from generics, and political forces, to name just a few. As a result, marketing, to enhance pharmaceutical brands as well as to support sales, is a critical driver of success.
Medical Device and Pharma Marketing Success Requires Product and Market Development Best Practices to Prepare for a New Product Launch The excitement of a new medical idea that will revolutionize a new way of handling an important procedure can often lead companies to focus primarily on product development—versus balancing it with market development. This […]
Atlanta Marketing Case Studies: Medical Device and Pharma Marketing Success Requires Product and Market Development Creating Product clarity and creating market demand is the key to success in a very competitive (and complex) market. Best Practices to Prepare for a Product Launch The excitement of a new medical idea that will revolutionize a new way […]
Zeroing in On Your Target Market Many businesses today struggle with defining their target market. Fearing that they will lose potential customers, they don’t exclude anyone. While in a sense, this may true, these are not their core customers; they are random individuals who weren’t really expected to purchase from them but, nevertheless, have a […]