Marketing Hyper-Personalization and Precision Medicine Elevate Their Game Due to COVID-19 Personalized Marketing Meets Precision Medicine It almost feels like a cliché to say that everything changed when COVID-19 hit. However, anyone working in a communications, public relations, marketing, or sales capacity cannot deny the impact the pandemic has had on the industry […]
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Aerospace and Aviation Marketing Plans Need to be Targeted to Tap Growth Aviation Marketing Has Always Been Key to Historical Success The aerospace industry finds itself recalibrating after what has been a volatile 2020. While some parts of the sector accelerated during the pandemic, the aerospace industry as a whole experienced extreme challenges that […]
Multicultural and Diversity Marketing by an Alpharetta Marketing and Atlanta team with specific global marketing and Hispanic marketing experience
Without warning, the world has collectively gasped and been forced to slow down and take a moment to reflect about what really matters – people. Writing this almost seems like a cliché because the reasons have always been there, but it took a pandemic, an economic fallout, abuses of powers at multiple levels, and our…
Even if you’re just getting started with marketing, you may have heard of Professor Philip Kotler, affectionately known as the Father of Modern Marketing. Back in 2000, the Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, wrote the marketing bible, “A Framework for Marketing Management,” and now has published another piece on digital marketing, “Marketing 4.0.” So, what’s this new digital marketing approach all about?
Smart cities are more than a dream for the future. GDOT has a treasure trove of data collected from connected vehicles, traffic signals, and various sensors placed on roads across the state.
Our Alpharetta marketing team has helped several family businesses rebrand without sacrificing brand heritage. 3 imperatives common to the successful rebranding of any family business.
The appearance of your product’s label is crucial to your brand identity & business’ growth. Here are 7 key label design tips from a brand perspective.
Positive media coverage is a great way to establish credibility. An article positioning you as a thought leader can turn potential customers & stakeholders into advocates.