Why Personalization is a Digital Marketing Priority in 2019

Mass Marketing InfographicWhy Personalization is a Digital Marketing Priority in 2019

Every company wants to reach its target customer exactly when that customer needs it. For today’s brands, success lies in creating personalized experiences and authentically delivering them. Consumers quickly lose patience when they encounter frustrating experiences. In fact, according to Accenture, eighty-one percent of consumers want brands to understand them better and know when and when not to approach and engage them. Brands must aim to resonate deeply with customers so that they feel valued and appreciated.

Digital Marketing Trends

In today’s world of instant gratification, the ways in which consumers search for information and shop have evolved to include AI-powered personalization, advanced segmentation, and new content types. These new technological advances have amazing potential within the marketing discipline if you know how to use them to your advantage.

For brands looking to create a personalized experience— regardless of where, when or how a consumer engages—it is imperative that they leverage new digital technologies to build an enduring relationship between the brand and the customer.  According to eMarketer, 52% of companies worldwide use web personalization, up from 45% in 2016. Furthermore, 49% of companies worldwide have identified personalization as a top priority investment. As technology continues to advance, the customer experience will become even more personalized, driven by machine learning that enhances decision-making.

Capturing consumer attention, fostering brand loyalty, and increasing revenue remain top priorities for all brands. Competition is fierce in most industries; having a personalized customer experience is the only way to maintain a competitive advantage.

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