SITUATION
Omni Software Systems sought a marketing partner to help them:
- Package and launch their OMNI Legal division
- Develop digital, web & ecommerce support
- Leverage an upcoming Georgia Bar Association tradeshow
- Attract alpha and beta clients to test their product before full commercial launch in 2018
SOLUTION
Working closely with the Omni Software Systems leadership team, we:
- Created a brand and signature look to help OMNI Legal (despite being a small company) look solid and standout
- Developed targeted messaging and core marketing pieces
- Designed, wrote and developed a beta website to capture registrations
- Created public relations pieces to attract industry and local opportunities
RESULTS
By focusing and prioritizing our marketing efforts based on the needs of our target, we:
- Captured more Alpha and Beta registrations than expected—accelerating the need for full launch
- Activated introductions from key influencers—unlocking hard-to-reach decision-makers
- Positioned OMNI for beta client conversion and full product launch
- Helped OMNI secure its first 6 figure customer and become a sought-after accelerator relationship with ATDC – best in class incubator level that engages investors to boost go-to-market company efforts.
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