Digital Marketing for Software Companies

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Digital Marketing for Software Companies

Outreach efforts lead to business opportunities, beta client conversion, as well as investors that have been critical to OMNI’s success.

  • Marketing Material Development
  • Public Relations
  • Digital Marketing
  • Ongoing Communications

SITUATION

Omni Software Systems sought a marketing partner to help them:

  • Package and launch their OMNI Legal division
  • Develop digital, web & ecommerce support
  • Leverage an upcoming Georgia Bar Association tradeshow
  • Attract alpha and beta clients to test their product before full commercial launch in 2018

 

SOLUTION

Working closely with the Omni Software Systems leadership team, we:

  • Created a brand and signature look to help OMNI Legal (despite being a small company) look solid and standout
  • Developed targeted messaging and core marketing pieces
  • Designed, wrote and developed a beta website to capture registrations
  • Created public relations pieces to attract industry and local opportunities

 

RESULTS

By focusing and prioritizing our marketing efforts based on the needs of our target, we:

  • Captured more Alpha and Beta registrations than expected—accelerating the need for full launch
  • Activated introductions from key influencers—unlocking hard-to-reach decision-makers
  • Positioned OMNI for beta client conversion and full product launch
  • Helped OMNI secure its first 6 figure customer and become a sought-after accelerator relationship with ATDC – best in class incubator level that engages investors to boost go-to-market company efforts.

 

Looking for an Alpharetta marketing company that serves Atlanta and understands business growth? Contact Us.

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PRODUCT LAUNCH

PRODUCT LAUNCH

Helped OMNI launch into the marketplace to attract alpha and beta clients as well as influencers and investors.

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CORE MARKETING MATERIAL

CORE MARKETING MATERIAL

Creating key pieces that helped OMNI showcase the problem they are solving in the marketplace with the use of their unique technology.

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REVENUE & PUBLIC RELATIONS

REVENUE & PUBLIC RELATIONS

Outreach efforts lead to business opportunities, beta client conversion, as well as investors that have been critical to OMNI’s success.