Product Label Design and Rebranding

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Product Label Design and Rebranding

From Simple Label Redesign to Complete Rebranding

  • Marketing and Tradeshow Collateral
  • Brand Development
  • Product Label Design
  • Digital Marketing

SITUATION

Tropic Isle, a 25-year-old hair and skin beauty products manufacturer, contacted EWISE for a modern refresh of their label designs.  With 7 sub-categories of products with multiple labels underneath, they needed someone who understood packaging design and how to help a product stand out in the marketplace.

 

SOLUTION

This recent client project began with a “new look”  for dated product labels that needed a cleaner, more modern design. However, we quickly realized that the 25-year old company needed a total rebranding for both the brand and its product categories.

Focusing on design and consistency, our team provided brand standards for all the signature brand elements (e.g., logo, color palette, fonts, etc.). The result was a uniform design across all product brands that showcased the brand’s identity in a way that truly resonated with their core audience and their desire to attract a more diverse customer base. They also had an immediate need for marketing collateral for their sales team including:

  • A 24-page brochure that showcased their entire product line
  • Brand Standard creation for the company and for the product sub-categories
  • Educational cards, banners, sales sheets to promote their products at tradeshows and beauty supply retailers
  • Social media posts to publicize their events via Facebook and Instagram

 

RESULTS

Starting with a label refresh for their Hair Growth line, Tropic Isle gained more visibility in the marketplace and was picked up by new retailers.  Their first ever brochure gave their sales team a marketing tool that succinctly and beautifully told the history of their company and represented each of their product lines.  With time sensitive back to back events, EWISE was able to quickly deliver marketing collateral and social media posts that promoted their events to a large target audience to secure new customers and retailers.

 

Looking for an Alpharetta marketing company that serves Atlanta and understands business growth? Contact Us.

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MARKETING & TRADESHOW COLLATERAL

MARKETING & TRADESHOW COLLATERAL

Created sales and promotional collateral that supported their sales team to secure additional retailers.

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BRAND DEVELOPMENT

BRAND DEVELOPMENT

Harmonized their graphics and messaging to convey consistency across product sub-categories.

PRODUCT LABEL DESIGN

PRODUCT LABEL DESIGN

Refreshed their label designs to elevate their brand appeal and capture market share for their products.