Why Small Business Saturday Matters to Local Communities

Why Small Business Saturday Matters to Local Communities

Black Friday, with its big-box store bargains and its sister holiday, Cyber Monday, are the biggest online sales days of the year. They are well-publicized retail holidays that have been around for decades. On the other hand, Small Business Saturday was created by American Express in 2010 as a way to support local retailers and small e-commerce stores. The recently-proclaimed holiday has become less about big profits and more about building community and educating shoppers about the small merchants in their backyards. Last year over 7,200 individuals and local businesses rallied neighborhoods across the country to get out and shop small.

Small businesses in this country make our local communities strong and our economies healthy:

  • Small businesses make up over 99% of all businesses in the U.S.
  • From 2000 to 2017, small businesses created 8.4 million net new jobs, accounting for a noteworthy 65.9% of net new job creation in the U.S.
  • Small business owners employ 47.5% of the country’s workers
  • Only 50% of small businesses survive to pass the five-year mark

Small Business Saturday:

#ShopSmall, #SmallBizSat

Social media has become a powerful advertising tool. Therefore, it’s no surprise the 2018 Small Business Saturday Consumer Insights Survey found that in the three weeks leading up to last year’s Small Business Saturday, more than 715,000 posts on Facebook, Twitter, and Instagram used the #ShopSmall and #SmallBizSat hashtags. That’s a number that is likely to rise in 2019. Use these hashtags for Small Business Saturday to promote your November 30th offers, events, and activities.

U.S. Small Business Chamber of Commerce

EWISE Communications’ Alpharetta marketing team is very proud of our president, Joanne Sanders, who this year was invited to join the U.S. Small Business Chamber of Commerce. This select group of only 100 members serves to advise policy-making for small businesses across the U.S. Joanne, an entrepreneur herself for over 11 years, has always been a champion of small business entrepreneurship and leadership development.

On October 16th and 17th, Joanne participated in the CO— Summit in Washington, D.C. The summit assembled business leaders and industry experts from across the country for a two-day program aimed to inspire growth-oriented business owners and help them focus on the best ways to make their business flourish at every stage of their growth.

Communities Coming Together to Support Small Business

To offer further support to the small business movement, American Express created the “Neighborhood Champions” program. Neighborhood Champions works with business organizations, including the U.S. Chamber of Commerce, to support communities throughout the country in organizing Small Business Saturday events and activities. Over 1,400 Neighborhood Champions have signed up to rally businesses in their municipalities to partake in local activities. Joanne Sanders is excited to take part in this initiative as one of the event judges!

THINK BIG and SHOP SMALL this Thanksgiving weekend! Support the small businesses in your area and shop local – especially during Small Business Saturday. Be sure to share your #ShopSmall experiences on social media and thank the businesses you visit for their contributions to our neighborhoods.

Looking for an Alpharetta marketing company that serves Atlanta and understands business growth? Contact Us.