Even if you’re just getting started with marketing, you may have heard of Professor Philip Kotler, affectionately known as the Father of Modern Marketing. Back in 2000, the Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, wrote the marketing bible, “A Framework for Marketing Management,” and now has published another piece on digital marketing, “Marketing 4.0.” So, what’s this new digital marketing approach all about?
As entrepreneurs launch new businesses, they hire employees to sustain and grow their business. These new entrepreneurships become drivers of job creation.
With the world at consumers’ fingertips, targeted marketing strategies and digital marketing campaigns can reach people where they spend the most time—online. Retailers need to embrace change and prepare for the upcoming trends that will transform their industry in 2019.